Why do I need a website?
The internet has advanced yesterday's yellow pages. Business owners, once limited to a small print ad in the local directory, now have an unlimited capacity for informational pages with the Internet. A professional website can target your local area similar to the yellow pages and offer a global connection to a world-wide market as well. Many people today have traded in the "big-book" for a few mouse clicks to find what they are looking for.
A website is one of the least expensive forms of advertisements available for small business owners. A good marketing campaign can make or break a small business. Flyers, print ads, television and radio commercials are proven forms of advertisement, but the costs can really "Ad-d" up. Local internet search engine listings are available and offer free listings, but what sets you apart from the next business on the list? Do they have a website, and you don't?
Complete professional website design packages start at $299, and include a full-year of hosting and domain name registration. Hosting and domain renewal fees are less than $75 a year. Advertising on the internet can reach a greater number of potential clients, and cost significantly less than other media formats.
A picture's worth a thousand words. We live in a 'see-it-to-believe-it' society. A website can give potential customers a visual idea of what your company is all about. Maybe you already have a website. Perhaps a friend built it, or you used a free service. What message does this give your future customers? The investment you make into your company's image will reflect on how you value your business and your clients. Make a great first impression with a professional design.
About the Author:
Tonya Mortensen is a graphic designer and website programmer for Zyun Graphics, a website design firm in Phoenix, Arizona. She began her profession as a graphics designer in 1993, and has worked for Zyun since it's inception in 2001.
