I only need a website if I'm selling something. FALSE.
Example: A carpet cleaning company uses their website to inform their current customer how long they should wait for their carpets to dry before replacing the furniture, tips about how to treat common stains, as well as an online form to schedule future cleaning appointments. — While the Internet is a great way to expand your business and sell products and services to a larger market, a website can be used as an information site that keeps your clients coming back to you.
Websites are only used to generate more business. FALSE.
Example: A family practice clinic users their website to inform their patients of hours of operation, driving directions, healthcare links, and online prescription refill requests – saving their staff considerable time answering simple questions and performing repetitive duties.
No one will be able to find my website. FALSE.
SEO, or search engine optimization is the latest buzz. You hear about it, everyone offers to do it for a fee, but does it really work. YES. If you do it correctly. Submitting your site to search engines will get you listed... somewhere... eventually. But the key to SEO is quality content. Encoding, keywords, and "meta tags" are necessary, but good content clearly stating your industry information and keeping your site updated with new content will get your rankings higher and increase traffic. To increase your website rankings significantly, research related businesses and exchange links, and list your website with various business directories.
About the Author:
Tom Mortensen is a business consultant for Zyun Graphics, a website design firm in Phoenix, Arizona. He began his sales and management profession in 1994, and is a valuable asset to the Zyun team.
