10 Tips to Increase Your Ranking in Search Engines - Part II

If your website lacks high rankings with search engines, keep reading!

Many of us have a great website, excellent products, or superior service that isn’t being found online. We've all heard PPC and ROI. Many companies are claiming to guarantee high ranking for "X" amount of dollars, and "X" is usually higher than we can afford. The trend is on to use Pay-Per-Click advertising. But let's face it - those monthly costs can add up quickly - and the Return On Investment for a small business owner is generally nil. We might get more hits, but how many turn into real sales?

So what can you do to get your website listed on the first pages of the major search engine contenders, without breaking the bank? Keep reading... This search engine optimization article will address 10 tips to get you higher search engine ranking organically... a.k.a. FREE!

Secrets of Organic Search Engine Optimization:   Read Part I

6. Place Navigation Menus On Every Page
   To keep your site visitors from getting lost in your website, place the navigation menu on each page of your site. Be sure to your page's title.

7. Use Your Search Terms
   Graphics are a great way to get your visitors attention, we've all heard "a picture's worth a thousand words." If you use pictures, include the search term in the graphic's ALT tag, and also write out the term elsewhere on the page. The alt tags in your pictures are almost as important as text. Adding some of your key words in links to other pages is a great idea as well. From a search engine perspective, having a link to a page full of the content that the visitor is looking for is ranked equally as well as displaying that content on that page. Keep in mind that your website visitor may have a look around your site while they are browsing through your links, so use search terms and links wisely to increase search engine rankings.

8. Ditch the Irrelevant Links
   To keep your rankings in a higher position, do not provide irrelevent links on your site. We hear about getting higher rankings by link exchanges, but keep your website links in the same and relevant field to boost the "right" rankings and ultimately receiving a visitor that is interested in what YOU have to offer.

9. Submit Site ONCE To Search Engines
   Most search engines frown on multiple submissions or automatic submissions – submit your website URL once, manually. Resubmitting may actually decrease some people's rankings, so use caution. Google Sitemaps are a great way to keep your site updated with search engines without submitting your site again. Ask Us How

10. Stay On Top Of The SEO Game
    Always be on the look out for SEO news – staying up to date and using the latest techniques will help you stay one step ahead of your competition.

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